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Taking the weight off supply chain operations.

Route intelligently and keep fulfillment moving without the tiresome back and forth.

We started on the warehouse floor.

Before Soapbox was a product, it was software we built to run our own warehouse and 4PL network. We were managing real orders, real inventory, and real client expectations every day. When systems didn’t talk to each other, we felt it immediately. When updates lagged, we were the ones chasing them.

We built what we needed. First for our warehouse team, then for the brands we worked with. It quickly became clear the problem wasn’t just orders, inventory, or shipping on their own, but how disconnected every part of the supply chain had become.

From the beginning, Soapbox was designed as a platform. Not a collection of tools stitched together later, but a single system meant to manage the entire flow of operations across warehouses, partners, and channels.

Soapbox was built to change that. Our mission is to elevate business operations through connectivity and data fidelity. We believe teams do their best work with trustable data, predictable workflows, and freedom in growth. Our vision is an operational layer that scales with the business without breaking it. One that works across partners, channels, and warehouses, and gives teams the confidence to move faster without losing control.

Our leadership team.

Smiling man with short black hair wearing a white shirt and dark blue blazer against a dark background.

Danny He

Founder & CEO

Young man with short brown hair wearing a dark crew neck shirt, smiling slightly against a plain light background.

Jordan Phillips

Co-Founder and CTO

Smiling woman with shoulder-length straight brown hair wearing a black blazer against a light gray background.

Laura Lakhwara

VP of Growth

How we got here.

Green garage door set in a beige brick wall with a parking lot in front and palm trees visible above the roof.
Pixel art style image of a space shuttle launching with smoke and bright orange background.
Man in a beanie and vest holding a tablet, standing in a warehouse with stacked palletized goods in the background.
Pixelated close-up of a delicate flower with petals and a long slender stem on a blue background.
Diagonal double arrow icon pointing top-right and bottom-left on light background.
Wide aerial view of a city skyline with high-rise buildings under a partly cloudy sky at sunset.
2019
Soapbox is founded.

Humbly started in a small garage in L.A.

Stylized image of a space shuttle launching with smoke and flames on an orange background.
2020
Early launch during COVID.

As companies moved online overnight, Soapbox launched earlier than planned to support shifting operations.

1,000 customers onboarded.

Inventory, order, and shipping management tools reach early scale.

Tall warehouse shelves stocked with pallets wrapped in plastic and cardboard boxes under ceiling lights.
2021
Warehouse Management launches.

Introduced WMS Lite to support warehouse-level workflows.

Aerial view of a shipping container yard with colorful containers arranged in rows and a large yellow crane.
2023
Expansion into 3PL operations.

Launched 3PL Manager and onboarded our first Fortune 1000 customer.

Seed round raised.

Baked by Mucker, Mantis, Switch, Aglaé, and S&A Family Office.

Aerial top-down view of a large red cargo ship sailing on dark blue rippling water.
2024
Shipping and billing expanded.

Launched billing and self-service LTL.

Enterprise milestone.

Welcomed our first Fortune 100 customer.

Join the team that’s building better,
smarter operations.