Your blog for supply chain innovation.
Started in March 2025, Basic 3PL’s goal is to address the need for high-velocity fulfillment by providing lower overhead costs, faster delivery, and zero friction.
At the core of Basic 3PL’s technology and performance is its integration with Soapbox, powering advanced OMS (Order Management System) capabilities. The company’s operations are built around the speed and fluidity of the facility and fulfillment flow, supported by automation designed to deliver excellent service quality. Basic 3PL positions its automation as reducing human error across the fulfillment lifecycle by minimizing manual touchpoints wherever automation is deployed, citing a 0.001% error rate in its pick-and-pack service as one benchmark of that accuracy.
Basic 3PL is also designed for significant peak capacity, with up to 1 million orders per day during peak season, supporting brands that need rapid scale without compromising operational velocity.
A strategic competitive edge is Basic 3PL’s “Free Trade Zone Replenishment” model, in which inventory is stored without incurring taxes or tariffs until the moment it is shipped. Basic 3PL cites aggressive cost savings of up to 20% to 40% compared to traditional 3PLs, driven by cutting labor costs through automation.
Basic 3PL is built to support brands globally and domestically. The company has consolidation centers overseas and maintains a presence across seven different countries, enabling broader reach while keeping a U.S. home base for brands.
Basic 3PL is committed to social responsibility and local economic impact, emphasizing that automation is meant to elevate roles, not eliminate them. Helping to shift positions into higher-quality, stable, and more skilled opportunities within the region. From a sustainability perspective, the company highlights packaging optimization that reduces waste by weighing and measuring each product and tailoring packaging to fit more precisely.
“BASIC 3PL is unique. Most supply chain companies sell either labor, software, freight, or robots. We are the only provider delivering all of it through one unified platform,”
said Jing Jing Chen, VP of Growth.
Basic 3PL is a U.S.-owned fulfillment partner built to solve modern supply chain challenges by enabling high-velocity distribution into the American market. Launched in March 2025, the company helps brands, from the U.S. and around the world, scale their U.S. operations quickly through lower overhead, faster delivery, and a low-friction fulfillment experience. Powered by Soapbox, Basic 3PL delivers advanced OMS capabilities and an operation designed for speed, automation-driven service quality, and peak-season volume. With a global footprint that includes overseas consolidation centers and presence across seven countries, Basic 3PL provides an efficient U.S. home base for brands fulfilling orders to American consumers.
Over the last few years, Soapbox has evolved from a set of powerful capabilities into an orchestration platform for modern supply chains. Our new brand and website reflect that shift: more clarity and intention and a stronger sense of the role we play at the center of complex operations.
Brands now operate across more channels, more partners, more warehouses, and more systems than ever before. What once worked as disconnected tools now requires coordination at the system level.
Soapbox was built for that reality.
We unify order, inventory, and shipping data, enforce operational rules, and maintain a reliable source of truth across the network. Instead of stitching together point solutions, teams use Soapbox to run their operations as a system.
The refreshed brand brings focus to what Soapbox is today: an orchestration layer for real operations, real people, and real accountability.
The refresh begins with a single idea: end-to-end orchestration.
That idea is expressed most clearly in our new logo. The double box represents two levels of connection – between tools and people and between logic and execution – while forming a simple monogram “S.”
It reflects how Soapbox brings systems and teams into one coordinated flow: orders and inventory, software and operators, decisions and action. Like the platform, the mark is designed to hold complexity while presenting clarity.
Soapbox brings order management, inventory management, shipping, and integrations into a single orchestrated platform. Each capability strengthens the others. Decisions are made with full context. Data flows without manual reconciliation.
The result is less operational drag and more control as complexity grows.
This platform has been shaped alongside customers who needed more than tools. They needed infrastructure for how their business actually runs.
Orange has been a part of Soapbox since the beginning. It remains our anchor color, signaling warmth, utility, and motion.
The updated visual system builds on that foundation. It’s designed to feel active but controlled, modern yet grounded. Every element serves a purpose. Just like the platform itself.
Soapbox has grown — and so has the trust behind it.
We’re no longer just connecting systems; we’re helping teams run their business every day.
This refresh keeps things simple, steady, and built for how supply chains really work.
Change isn’t slowing down, but we’re here to help you keep control.
Glad you’re here.
Danny He, Founder & CEO, Soapbox
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Built in partnership with Jekyll Studio, whose thoughtful approach to brand and systems design helped translate the Soapbox vision.
When U-Best began handling fulfillment for Dave’s Hot Chicken, the growth was exciting but the process behind the scenes can be a bit chaotic.
Their post-order flow was a 16-step patchwork that leaned heavily on copy-paste workarounds just to keep orders moving. On average, it took 13 minutes and 22 seconds to fulfill a single order; every step introducing risk, delay, and cost.
The problem was this; their systems, Shopify, Odoo, and UPS, weren’t connected. They worked fine on their own, but there was no shared data. Operators had to bridge the gaps manually, re-enter information across platforms and chase down updates.
U-Best needed a faster, cleaner way to move orders from Shopify to Odoo and out the door with UPS, without adding to their workflows or adding more people.
Soapbox integrated between their systems and took over the orchestration layer:
Instead of 16 fragmented steps, fulfillment became a unified, 4-step process. No more bottlenecks. No more double entry.
Scalable fulfillment, without the growing pains.
These gains flowed directly to Dave’s Hot Chicken, too—since U-Best acts as a 4PL for the brand.
This wasn’t a full system overhaul. It was smart orchestration between systems they already used, built to scale with demand instead of stall it.
That’s the power of clean integrations and a real OMS engine in the middle.
If fulfillment still feels like a workaround, not a workflow, it might be time to reassess how your systems are actually supporting growth.
At Soapbox, we help brands and 3PLs simplify the complex, unify their tech stack, and get orders out faster.
This is what that looks like in action. (Do we have a demo video to support this statement?)
The second half of the year doesn’t give you time to catch your breath.
For fast-growing brands, Q3 is the pressure test: demand ramps up, order volumes spike, and minor operational inefficiencies quickly become revenue leaks. If your systems aren’t ready, Q3 doesn’t just expose your supply chain problems, it amplifies them.
Let’s be direct: scaling without the right infrastructure is a liability.
In 2025, many teams are still stitching together spreadsheets, emails, and disconnected systems to manage their supply chain fulfillment. In Q3, that’s no longer sustainable especially if you want a successful Q4.
If you're still running manual or semi-manual ops, here’s what your day-to-day reality might look like:
The worst part is that these issues rarely show up on a dashboard until it's too late. By then, your brand failed to meet its promise to your customers, leaving them looking elsewhere.
Top operators aren’t adding more tools to their tool kit; they’re building smarter infrastructure that scales with them.
Here’s what that looks like for them:
This kind of operational clarity gives teams room to breathe even when volume surges.
Take one of our clients, De‑Fi, a premium audio equipment brand.
When pandemic-era demand sent orders soaring, their back end couldn’t keep up. Inventory was tracked on spreadsheets. Fulfillment was reactive. Stockouts and shipping delays became a frequent challenge and they lacked real-time visibility to respond quickly.
Then wildfires hit Los Angeles. De‑Fi’s founder lost his home, and the team had to run operations remotely overnight.
De‑Fi reached out to Soapbox to rebuild their operations with Soapbox’s fully integrated infrastructure. Soon,
“Soapbox knows our business like it’s their own. That’s rare and invaluable.”
De‑Fi didn’t just survive a volatile period, but they also built a scalable foundation that turned uncertainty into opportunity.
According to McKinsey, 60% of supply chain leaders cite lack of visibility as their #1 challenge heading into peak season.
And a Gartner study found that over 70% of Q3 disruptions could have been avoided with better system integration and forecasting.
In contrast, brands that invest early in connected systems see measurable results:
Q3 isn’t the time to scramble. It’s the time to execute with what you’ve already built.
Let’s examine your situation. If you’re:
Then it’s time to ask the tough question:
“Do I have the visibility , data and control to scale for the next 90 days?”
If not, don’t wait for Q3 bottlenecks, or worse, customer churn, before addressing these issues.
The companies that win Q4, start now, but also won’t be the ones that push harder.
They’ll be the ones that build a smarter foundation.
Don’t wait for Q3 to come to an end and let operational cracks become customer losses. Build the infrastructure that lets your team move faster, act smarter, and scale stronger.
Because in the supply chain world, Q4 is already in motion.
“Our company is small, so we don’t need supply chain software.”
These are not just growing pains. They are costly inefficiencies that directly impact your bottom line.
Shopify, Amazon, Etsy, TikTok Shops, and similar online storefront platforms excel at managing your digital storefront and processing orders. However, they do not provide full visibility or control over complex supply chains, especially if you:
Without a dedicated supply chain platform, your data remains siloed, your processes remain manual, and your team remains stuck in reactive mode.
You do not need to rip and replace your existing ecommerce or warehouse tools. Soapbox is designed to integrate seamlessly with platforms like Shopify, Amazon, Etsy, and TikTok Shops, as well as your warehouse management systems and 3PL partners. We unify your data to give you one source of truth without disrupting your current operations.
With Soapbox, you get:
Brands that adopt connected supply chain platforms like Soapbox experience:
As Danny He, CEO of Soapbox, says,
“You don’t need to replace your stack. You need to connect it, and make it work smarter.”
The question is not when to adopt supply chain software. It is how long you can afford to wait before manual processes start to hurt your growth.
Yes. These platforms manage your online storefront and order capture but do not provide end-to-end supply chain visibility or automation needed to scale efficiently.
Supply chain software connects data across multiple systems and partners, provides real-time order and inventory visibility, and automates manual handoffs to reduce errors and delays.
Automation reduces time spent on manual tasks, improves accuracy, and allows your team to focus on strategic growth instead of firefighting daily operational issues.
Contact Soapbox today for a personalized demo and see how connected operations can transform your business.
In supply chain management, speed, accuracy, and visibility aren’t just nice to have; they’re non-negotiable. And yet, even the most forward-thinking enterprises find themselves slowed down by the very systems meant to streamline operations.
Here’s the reality: if your Order Management System (OMS) and Warehouse Management System (WMS) aren’t fully integrated, your fulfillment operations are likely under strain.
Let’s take a closer look at the signals.
If you’re seeing late deliveries, delayed shipments, or incomplete orders, you're probably missing critical SLAs. But identifying why is a whole other challenge.
The culprit is often system silos.
When your OMS and WMS aren’t aligned, tracing the origin of an issue becomes a guessing game. Was it a picking delay? Out-of-stock inventory? A handoff breakdown?
Without real-time order visibility and synchronized data across systems, you’re operating with guesswork.
The longer it goes unresolved, the more trust and revenue you lose.
This was the exact bottleneck De-Fi faced before they unified their fulfillment systems with Soapbox.
Read more about how they cut errors and boosted on-time delivery without a full platform.
Manual order updates. Spreadsheet reconciliations. Phone calls between teams to verify stock or reroute fulfillment. Do any of these sound familiar?
These band-aid fixes are common but costly not just in time, but in inventory accuracy, labor costs, and scalability.
When systems don’t talk, human workarounds become the default. And every manual process introduces risk.
If your fulfillment team spends more time correcting mistakes than optimizing workflows, that’s a sign your supply chain tech stack isn’t unified and your WMS and OMS are speaking different languages.
Expanding your operation, whether it’s adding a warehouse, launching new SKUs, or entering new markets, should feel like growth, not chaos.
But, for many businesses, each layer of expansion introduces more workflows, more training, and more room for error.
That’s not sustainable.
Scalable supply chains are built on streamlined, standardized systems.
Without unified order, inventory, and fulfillment visibility, growth becomes a liability instead of a strength.
Start with a quick audit:
If the answer is “not really,” you’re not alone.
Most companies have inherited systems that were never built to scale together.
But the longer you delay, the more these issues will cost you in margins, customer experience, and agility.
A Unified Supply Chain Tech Stack Isn’t a Luxury. It’s a Competitive Advantage
At Soapbox, we help enterprise brands and 3PLs eliminate blind spots and reduce order errors by unifying OMS, WMS, and inventory data into a single, real-time platform.
Our clients don’t just move faster, they move smarter, with the confidence that their data is connected, clean, and actionable.
Even if you’re not ready to overhaul your systems yet, start with this:
Standardize how your systems communicate.
Because if your data is fragmented, your supply chain will be too.
When pandemic demand sent orders soaring, De-Fi, a premium audio equipment brand, wasn’t ready due to cumbersome operations. Manual inventory tracking, delayed shipments, and zero real-time visibility turned growth into operational chaos.
COVID-era demand was a double-edged sword: opportunity surged, but so did pressure on De-Fi’s fragile backend. Their infrastructure wasn’t built to scale - manual inventory tracking led to stockouts and backorders, warehouse operations were inconsistent and reactive, and a lack of real-time visibility made decision-making slow and risky.
"We were growing faster than we could breathe. We needed more than a software tool. We needed a logistics partner who understood the stakes.”
Just as operations began stabilizing, another challenge hit. Wildfires swept through Los Angeles, and De-Fi’s founder, Evan, lost his home. Overnight, the team had to run operations remotely, and full operational visibility became not just helpful, but critical.
Soapbox’s platform made it possible to lead, manage inventory, and fulfil orders from anywhere in the world without disruption.
Soapbox deployed a fully integrated suite:
Together, they brought infrastructure, automation, and scale to De-Fi’s operations.
With Soapbox in place:
It wasn't just about the software. It was also about the Soapbox support and services that went beyond the tech. From warehouse transitions to peak-season planning, the Soapbox HyperCare team stayed close, solving challenges in real time and ensuring De-Fi never had to scale alone.
With Soapbox, De-Fi shifted from reaction mode to strategic execution, building a foundation that could support growth and resilience.
“Soapbox knows our business like it’s their own. That’s rare and invaluable. Their customer success team feels like an extension of ours.”
That level of partnership isn’t an add-on. It’s baked into the way Soapbox works.
De-Fi is now focused on expansion, improving customer experience, and entering new markets with Soapbox as a strategic partner every step of the way. Their story is proof that brands don’t just use Soapbox to survive a growth spurt. They use it to scale with clarity and confidence.
If you are you ready to grow with a partner who meets you where you are in your business, let’s chat.
Everyone wants their systems to “just work together.” Whether it’s your OMS and WMS, TMS and ERP, or any combination of platforms, integration is seen as the path to real-time visibility and operational efficiency.
But before you begin development, there's one critical question to ask:
Is your data clean?
Integrating software systems should accelerate your operations, not stall them. But if your data is inconsistent, incomplete, or trapped in third-party systems, the integration process can stretch from days to weeks, with costly downstream effects.
At Soapbox, we’ve seen it time and again: customers hit roadblocks not because the software doesn’t work, but because their data isn’t ready for it.
Let’s start with your product catalog. Ask yourself:
If the answer is no to any of the above, your integrations will likely fail or silently cause operational chaos.
It’s Black Friday. A temporary warehouse associate pulls a pick list showing two items under the same SKU. One item is red, the other blue, but there's no way to tell the difference from the data.
An experienced team member might catch the issue. A software system won’t.
The result? Wrong shipments, returns, refunds, and a domino effect across your fulfillment network.
Software systems don't read images or interpret context. They rely on structured, standardized data. Without that foundation:
As Monique Hurdle, Soapbox’s Customer Onboarding Lead, puts it:
“If you want a smooth integration and a scalable operation, your first step is to start with clean data. It’s the most common blocker and the most preventable.”
When your data is standardized and centralized, integration becomes not only easier but also more impactful:
At Soapbox, we don’t just install integrations. We lead with data readiness. From day one, our onboarding team works with you to audit, clean, and structure your product catalog and system data. Your tech stack is only as powerful as the data that flows through it.
If you're ready to connect your systems effectively, start with your data. We’re here to guide the rest of the journey.
In a recent episode of the Sustainable Supply Chain podcast, Soapbox CEO Danny He joined host Tom Raftery to talk about a challenge that’s holding back even the most tech-forward supply chains: disconnected data and workflows. While the market is flooded with dashboards, AI tools, and visibility promises, Danny argues that real progress comes down to something much simpler and more foundational. Most supply chains still rely on siloed systems that don’t communicate. That means outdated, manual processes continue to drive overproduction, waste, and rising operational costs.
During the conversation, Danny explains why true end-to-end visibility requires integrated, real-time data that spans the entire supply chain ecosystem including 3PLs, transport partners, and beyond. Without this connective tissue, sustainability and efficiency goals remain just out of reach.
One overlooked opportunity is tackling overproduction. It often represents 5–25% of inventory, leading to not just emissions and waste, but also tied-up cash flow and missed demand signals. If you've ever dealt with aging stock, limited inventory visibility, or systems that just don’t talk to each other, this episode hits close to home.
Tune in to hear why solving these challenges isn’t about more tech, it’s about smarter integration.
