A Clearer Expression of Soapbox

Over the last few years, Soapbox has evolved from a set of powerful capabilities into an orchestration platform for modern supply chains. Our new brand and website reflect that shift: more clarity and intention and a stronger sense of the role we play at the center of complex operations.

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Supply Chains Have Changed

Brands now operate across more channels, more partners, more warehouses, and more systems than ever before. What once worked as disconnected tools now requires coordination at the system level.

Soapbox was built for that reality.

We unify order, inventory, and shipping data, enforce operational rules, and maintain a reliable source of truth across the network. Instead of stitching together point solutions, teams use Soapbox to run their operations as a system.

The refreshed brand brings focus to what Soapbox is today: an orchestration layer for real operations, real people, and real accountability.

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The Meaning Behind the New Logo

The refresh begins with a single idea: end-to-end orchestration.

That idea is expressed most clearly in our new logo. The double box represents two levels of connection – between tools and people and between logic and execution – while forming a simple monogram “S.”  

It reflects how Soapbox brings systems and teams into one coordinated flow: orders and inventory, software and operators, decisions and action. Like the platform, the mark is designed to hold complexity while presenting clarity.

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One Platform, Working Together

Soapbox brings order management, inventory management, shipping, and integrations into a single orchestrated platform. Each capability strengthens the others. Decisions are made with full context. Data flows without manual reconciliation.

The result is less operational drag and more control as complexity grows.

This platform has been shaped alongside customers who needed more than tools. They needed infrastructure for how their business actually runs.

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A System Built for Movement

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Orange has been a part of Soapbox since the beginning. It remains our anchor color, signaling warmth, utility, and motion.

The updated visual system builds on that foundation. It’s designed to feel active but controlled, modern yet grounded. Every element serves a purpose. Just like the platform itself.

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From the Founder

Soapbox has grown — and so has the trust behind it.

We’re no longer just connecting systems; we’re helping teams run their business every day.

This refresh keeps things simple, steady, and built for how supply chains really work.

Change isn’t slowing down, but we’re here to help you keep control.

Glad you’re here.

Danny He, Founder & CEO, Soapbox

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Built in partnership with Jekyll Studio, whose thoughtful approach to brand and systems design helped translate the Soapbox vision.

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