With Soapbox, De-Fi transformed disorder into a scaled, tech-enabled operation. Launching Soapbox was more than a system overhaul. It was a partnership tested by crisis and built for long-term growth.
When pandemic demand sent orders soaring, De-Fi, a premium audio equipment brand, wasn’t ready due to cumbersome operations. Manual inventory tracking, delayed shipments, and zero real-time visibility turned growth into operational chaos.
COVID-era demand was a double-edged sword: opportunity surged, but so did pressure on De-Fi’s fragile backend. Their infrastructure wasn’t built to scale - manual inventory tracking led to stockouts and backorders, warehouse operations were inconsistent and reactive, and a lack of real-time visibility made decision-making slow and risky.
"We were growing faster than we could breathe. We needed more than a software tool. We needed a logistics partner who understood the stakes.”
Just as operations began stabilizing, another challenge hit. Wildfires swept through Los Angeles, and De-Fi’s founder, Evan, lost his home. Overnight, the team had to run operations remotely, and full operational visibility became not just helpful, but critical.
Soapbox’s platform made it possible to lead, manage inventory, and fulfil orders from anywhere in the world without disruption.
Soapbox deployed a fully integrated suite:
Together, they brought infrastructure, automation, and scale to De-Fi’s operations.
With Soapbox in place:
It wasn't just about the software. It was also about the Soapbox support and services that went beyond the tech. From warehouse transitions to peak-season planning, the Soapbox HyperCare team stayed close, solving challenges in real time and ensuring De-Fi never had to scale alone.
With Soapbox, De-Fi shifted from reaction mode to strategic execution, building a foundation that could support growth and resilience.
“Soapbox knows our business like it’s their own. That’s rare and invaluable. Their customer success team feels like an extension of ours.”
That level of partnership isn’t an add-on. It’s baked into the way Soapbox works.
De-Fi is now focused on expansion, improving customer experience, and entering new markets with Soapbox as a strategic partner every step of the way. Their story is proof that brands don’t just use Soapbox to survive a growth spurt. They use it to scale with clarity and confidence.
If you are you ready to grow with a partner who meets you where you are in your business, let’s chat.
